You've built up your business through hard work, determination and skill. However, you need more customers and you know SEO is a tremendous opportunity to drive traffic to your website. But getting your website to rank high in Google is expensive and stats show users are now bypassing AdWords, plus all SEO companies charge high prices by promising you page one ranking.
What often happens is they add keywords to your website copy to get you above your competitors but these words or phrases are not strictly relevant to your business, so potential customers see you, but believe you're not what they are looking for.
Fuels organic SEO is different, it is based on unpaid, natural rankings determined by search engine algorithms that notice your website because you are using the right kind of content - copy that is high in quality, relevant to your business and meaningful.