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Illustrations attract more customers than stock photos!

Web designers have generally relied on stock photos to fill out the imagery in their website designs.

It's both a lazy and cheap solution that creates an impact, but the effect has become very repetitive over the years.

Illustrations attract more customers than stock photos

Find the perfect graphic illustrator that can bring your idea to life.

I can't tell you how many times I have seen the same iStock guy used on many different websites! However, we’re now seeing the work of illustrators, and graphic designers take a more significant role in creating a unique message and brand story.

Your brand and marketing need to catch people’s attention and using the talents of illustrators is a fantastic way to achieve this goal. Working with a creative agency with a history of excellent illustration work is a good investment, both timewise and getting the quality of the website you want.

It’s interesting that more and more brand-focused companies are using the talents of illustrators to tell a story, creating custom graphics, animations, and blog post feature images to create interest and trigger instant connections with people in a way that stock imagery can't.

Illustrations can be created to explain complex ideas and clearly define a core brand message in a way that stock images can't, and the cost of custom photography ( including sets, lighting, and models ) can quickly blow the budget.

Cartoon illustrations can quickly resolve the challenges of representing a target market in a way that can be a challenge for photography. Illustrations can accommodate issues like gender, age, nationality, and disability in a much more undefined way, so it's easier for the reader to identify with the message.

Illustrations and custom graphics look like being the design trend for 2021.

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MARKETING

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