Illustrations attract more customers than stock photos!
Web designers have generally relied on stock photos to fill out imagery in their website designs.
I can't tell you how many time I have seen the same iStock guy used on many different websites! However, we’re now seeing the work of illustrators, and graphic designers take a more significant role in creating a unique message and brand story.
Your brand and marketing need to catch people’s attention and using the talents of illustrators is a fantastic way to achieve this goal. Working with a creative agency with a history of excellent illustration work is a good investment, both timewise and getting the quality of the website you want.
It’s interesting that more and more brand focused companies are using the talents of illustrators to tell a story, creating custom graphics, animations and blog post feature images to create interest and trigger instant connections with people in a way that stock imagery can't.
Illustrations can be created to explain complex ideas and clearly define a core brand message in a way that stock images can't, and the cost of custom photography ( including sets, lighting and models ) can quickly blow the budget.
Cartoon illustrations can quickly resolve the challenges of representing a target market in a way that can be a challenge for photography. Illustrations can accommodate issues like gender, age, nationality and disability in a much more undefined way, so it's easier for the reader to identify with the message.
Illustrations and custom graphics looks like being the design trend for 2019.
